Monthly Archives: July 2013

In the write mood

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Today has been a tricky day. Most of my days toddle along quietly and simply enough. I have my routines and I know them. I have my children’s schedule and I follow it. With a slim margin for error I get most people to most places most of the time. Today was different. Today I slept in.

Now most of my family are alarm clock enabled, some of them have several alarms on several electronic devices, and yet I was running from room to room this morning throwing bananas (read breakfast) at moving targets to the war cry

” You can finish dressing in the car! “

To cut a long story short everyone arrived and a frazzled me sat down at my laptop and stared at a screen as blank as my imagination. I really wasn’t in the mood. I could have just walked away and considered the day a non-starter, but I didn’t. Instead I wrote about my awful morning and how frustrated I was getting everyone to the right place. I wrote about my less than stellar waitressing ability and my lack of imagination. In fact I wrote to you.

And now my page is no longer blank and my imagination is no longer empty. I am going to sit and produce my daily word count with a happy heart. So Thank you!

I wonder if there are any bananas left.

 

 

Social Media

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Today I have been pondering the vagaries of Twitter, Facebook and social media in general.

I have come to the conclusion that targeted advertising can be a very good thing if it is targeted well. We receive so much information on a daily basis. I for one receive a huge number of requests and suggestions about what to read. I would love to read everything but I have to be honest here and say that I am very unlikely to read most of it. Heck, I’m a writer. I haven’t even managed to read all my own work.

So, why do we writers advertise to other writers? Why do we collect them?

 The answer to that question is that “Bird’s of a feather flock together” we really do. We like to see how things are going in the writing world. We like to glean ideas and to be able to judge ourselves against some imagined chart of success. We are nosy. We also want to feel part of a gang. That is a perfectly normal and wonderful thing and balm to the soul when you are sitting in a darkened room with your fifth coffee and another first draft. We simply need to remember that these are our people and not our audience. Of course we are all pretty happy to bump up each others Twitter “followship” that goes without saying.

Successful PR is targeted PR. Every so often we should check our strategy to see whether we are putting our work in front of the right people; the people before you who will buy and not just the people behind you, who will back you all the way.